ADVERTISING POLICY TERMS

TRUTH IN ADVERTISING / INDEMNIFICATION FOR LIABILITY: Advertiser is solely responsible for any legal liability arising out of or relating to (1) the Advertisement, and/or (2) any material to which users can link through the Advertisement. Advertiser represents and warrants that the Advertisement and Link comply with advertising standards; and that it holds the necessary rights to permit the use of the Advertisement and Link by the VENDOR for the purpose of this agreement; and that the use, reproduction, distribution, or transmission of the Advertisement will not violate any criminal laws or any rights of any third parties, including, but not limited to, such violations as infringement or misappropriation of any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, violation of any antidiscrimination law or regulation, or any other right of any person or entity. Advertiser agrees to indemnify the VENDOR and to hold the VENDOR harmless from any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses that may be incurred by the VENDOR, arising out of or related to Advertiser's breach of any of the foregoing representations and warranties. Advertiser agrees to request that VENDOR be listed as an additional insured on any policy issued to Advertiser pursuant to which there could be coverage for any of the forms of legal liability described in this paragraph.

RIGHT TO REFUSE UNACCEPTABLE ADVERTISING: VENDOR reserves the right to refuse any advertisement or sponsorship banner that does not completely conform to the details, methods of submital, and guidelines set in the Ad Specifications listed on the advertising mainpage. We reserve the right to refuse any advertisement graphic that does not arrive prior to any set start date. We do not accept advertising from companies that produce or provide tobacco, or pornographic products or services (which we shall have complete discretion to define), or by such companies whose function is to promote acceptance of such products by the public. We reserve the right to refuse any advertisement that we feel is not appropriate for this website (which we shall have complete discretion to define) Any advertising agreement may be voided immediately if Advertiser fails to disclose information in question, or conceals or misrepresents the true nature of any advertisement.

ENTIRE AGREEMENT: This Agreement is the complete and exclusive agreement between the parties with respect to the subject matter hereof, superseding and replacing any and all prior agreements, communications, and understandings (both written and oral) regarding such subject matter, provided that all pricing will be governed by VENDOR, whether printed on paper or electronically. The terms and conditions of this Agreement will prevail over any contrary or inconsistent terms in any purchase order. This Agreement may only be modified, or any rights under it waived, by a written document executed by both parties.

ADVERTISING DEFINITIONS:

• Advertising Space - Defined location for a supplied banner or graphic file supplied by an advertiser which can be read by a user or visitor on a particular webpage.
• Advertisement - Supplied banner or graphic file supplied by an Advertiser which can be read by a user or visitor on any particular webpage.
• Link - Refers to a clickable graphic, word, title, or banner that will re-direct the visitor to another web page or web location.
• Start Date - The first day the advertisement will be displayed.
• Usage Statistics - A set of numbers compiled by server side software and reported on a periodic basis to Advertiser, for the purpose of assessing visitor traffic.
• CPM stands for "cost per thousand impressions". For example, an advertiser might pay $5 for every 1,000 times an advertisement is displayed on a web site. Where did the "m" come from in CPM? It's the symbol for the Roman numeral 1,000.

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